AH Opening Scene Analysis

True Blood

(Click picture to view clip)

Introduction:
Despite not being a film, I have chosen to analyse the "True Blood" TV series opening since it has a montage opening, something our group has been inspired by and are looking to do.

Overview:
'True Blood' is a TV series which began in 2008 and is into its fourth series. The generic conventions expected by the audience are quite evident in the opening with blood and gore seen frequently.

Representation and Ideology:

• The main social group being represented is adults, both men and women, as they are most prevalent during the opening. There are two different social groups within adults being represented which are religious adults and non-religious.

• The second social group being represented is children who are shown towards the middle of clip, possibly to show innocence being corrupted as they are eating a dead animal.

• The way in which some females in the clip are represented in the clip is negative because they are heavily sexualised and objectified.

Media Audiences:

• The target audience for "True Blood" is probably young and middle-aged adults because of the violence and sex that is included in the TV series. In addition, a viral marketing campaign was used with a MySpace profile and websites created to coincide with the premiere on televisions.

• The preferred reading of the clip is that there are religious people and non-religious people in a place where vampires are real and part of society.
  

My Reading:

• My reading of the text, as a British teenager, is that of the preferred reading where there is a major difference between religious and non-religious adults in a world where vampires are the norm and are real.