Looking at institutional context

The institutional context of a film is the contextualisation of the film from a business and monetary point of view, as opposed to the creative view that we have been focusing on recently.

Production
The production of the film would most likely be handled by us and a select number of professional cameramen. We would have little need of a studio, seeing as most of our shots would be outdoors and would not require excessive props, management or set hands. The film would be directed and largely funded by ourselves, maybe with financial support from an independent conglomerate.

Distribution
The distribution would most likely be passed on to an external distribution company, preferably one with experience in independent/art house film distribution. Examples would include Momentum pictures and Optimum Releasing.

Exhibition
The exhibition of the film would be handled by art house cinemas like Curzon, and if we received enough hype and good reviews, we may widen our range to include larger industrial cinemas like Odeon. This is because the nature of our film lends itself better to less mainstream audiences, and leans more towards the intelligent art movie-goer population bracket.